Were Ready New Campaign Featuring YOU   
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Were Ready New Campaign Featuring YOU

At Hackensack Meridian Health, we innovate, we ground break, we’re resilient, we care and then we care some more. We’re ready

In June, HMH launched a new brand campaign to show the world what we already know about our team members: “we’re ready” for any situation and to tackle any challenge that comes our way, while providing high-quality, compassionate care to improve outcomes for our patients and communities.

The campaign showcases raw, real-life, dramatic black and white footage, and features the everyday heroics of our team. Included are countless team members in various roles, like: 

  • Pat Brown, who worked at OUMC for 42 years. Pat returned to HMH for a knee replacement because she knew she’d get exceptional care at a place that feels like home. 
  • Dr. Deepak Singh, who met 52 year-old patient Tony Soto for the first time after nine hour emergency surgery for an aortic dissection. Transferred via ambulance from the JFKUMC Emergency Department to JSUMC, Tony credits HMH’s swift response and extraordinary care for saving his life. 
  • Dr. Julie Keller, interacting with patient Robert Bontempo. Robert, a construction worker, had three hip replacements, spine and neck surgeries. He keeps coming back to HMH because he is treated compassionately.

To kickoff the campaign, we interviewed team members about how they stay ready. Check out this special compilation video that features more team members like YOU!

Click here to watch the first campaign commercial. Throughout the year, we will share with you new features from the campaign.

Thank you for being ready for whatever walks through our doors and for staying ready as medicine and health change. Thanks to you, we keep getting better. 

Stay up to date with the campaign as new ads roll out by visiting HackensackMeridianHealth.org/ready.

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